Innovative approaches can be promoted through a range of communication channels. This could be done by encouraging innovation champions to speak with other agencies or with stakeholders about the innovation and its impacts. It might be by preparing case studies (for example, as showcases of innovation within the organisation) and making them publicly available (such as through the Public Sector Innovation Showcase).

Case studies and other real-world examples can be a powerful tool for demonstrating what can be achieved by the public sector, and also an important source of inspiration for those looking for new ideas. A demonstration of the fact that ‘someone else has already made it work’ can also be valuable when constructing a compelling business case.

Such approaches will reinforce the message that innovation is valuable, aid the diffusion of ideas, and help tell the story of how the organisation is addressing its challenges and serving its clients.