Innovation jams

Agencies may wish to consider one successful approach to collaborative innovation—the jam. Pioneered by IBM at the turn of the century, jams are akin to focused online brainstorming sessions that can be scaled to include as many participants as needed. The online venue helps to overcome the influence of dominant personalities and deference to senior opinion, providing every participant with an equal say on ideas that are put forward. A specific theme or themes can be established to focus suggestions on critical topics and keep discussion on strategically significant areas.