IDEAS - Traffic light report

Add up your innovation feasibility rating based on your ratings for the ideas against each of the questions (a's = 5 points, b's = 4 points, c's = 3 points, d's = 2 points, e's = 1 point). Then see what the rating suggests about the feasibility of the idea.

The purpose of the innovation feasibility rating is to provide you with an overall measure of your idea's potential for gaining acceptance. This estimate should be taken too literally, however, because it is essentially a judgement based on your own responses.

If your rating for the idea is lower than you would like, you can choose to improve the idea by 'panel beating' it into a stronger proposition.

Innovation Feasibility Rating = 80 or more (Green light)


If your idea scored an innovation feasibility rating of 80 or more, then its potential for acceptance is good and further investment of time, energy and money in developing a business case is likely to be rewarded. An innovation feasibility rating in this range usually represents a balance of good ratings for shared perception, stakeholder support, manageable risks and resource requirements.

This does not mean that an idea with an innovation feasibility rating of 80 or more is automatically ready to go. On the contrary, every idea has some drawbacks and managing them is part of the key to long-term success. Ignoring even relatively minor drawbacks can be serious, so pay careful attention in your business case to any responses that you rated ‘d’ or ‘e’ even if the overall innovation feasibility rating is high.

Innovation Feasibility Rating = 60 to 79 (Yellow light)


If your idea scored an innovation feasibility rating between 60 and 79, then its potential for acceptance in its current form is uncertain. It may nevertheless warrant some degree of cautious consideration. Innovation feasibility ratings in this range mean you should not invest heavily in a business case at this stage. Rather, development should be limited to those activities that are not costly and you should focus on resolving some of the concerns that brought the rating down.

An innovation feasibility rating in the upper half of this range (70-79) generally represents enough potential to warrant further limited and cautious development. An innovation feasibility rating in the lower half of this range (60-69) generally means it is unlikely that it will have enough potential to warrant further development.

Innovation Feasibility Rating = 59 or less (Red light)


If your idea scored an innovation feasibility rating under 60, then its potential for acceptance in this form is not promising. A commercial feasibility rating below 60 generally represents poor ratings in at least two of the four themes. In this situation, abandonment may be the best course of action. Sometimes it is the idea itself that is flawed and sometimes the flaw is in the organisational or political environment. Either way, it is better to reach this conclusion now rather than after you have invested your time and effort for no result. You have also gained valuable experience in evaluating new ideas that will sharpen your judgement about the next one that crosses your path.