Early wins

For agencies that are starting a new focus on innovation, there can be value in concentrating early efforts on less risky projects with a greater likelihood of succeeding. A series of early wins can be very important in reinforcing the agency’s innovation effort, as well as in building internal and external support for future innovations.

The same is true for individual innovations if an agency can identify small steps where progress can be made and results achieved. This can be complemented by stage-gate thinking using identified milestones.